When choosing a social media scheduler, it’s a good idea to pick one designed to work effectively with insurance professionals.
The profitability of insurance companies is attracting more agents to join the business. The U.S. Bureau of Labor Statistics expects 6 percent growth between now and 2031 with 53,700 openings for agents projected each year.
It’s good to work in a thriving industry, but that also means more agents will be trying to attract clients.
How are you going to catch the attention of potential customers and steer them toward your agency?
In the internet age, Google is usually the first place someone begins their search for answers. But social media sites like Facebook, Twitter, Instagram, and others are also attracting curious people with questions on their minds.
To expand your reach, it’s important to think digitally. And, when you think about it, “important” isn’t a strong enough word.
A robust digital marketing strategy for a small agency is analogous to air for a human being. You need to be where your customers are, and it’s increasingly likely that they’re on their phones and scrolling away.
Stastista.com presents the situation in clear terms:
- 4.26 billion people used social media in 2021.
- 6 billion are expected to use it by 2027.
So potential customers are living virtual lives on social media. They’re also making real decisions about how to spend their money.
If you’re thinking about searching for social media management software, you’re on the right track. Social media marketing can generate leads and provide a competitive edge.
But social media can be tricky. Before diving in, it’s a good idea to get the lay of the land, so to speak.
Social Jazz is a social media marketing company that specializes in creating social media posts for insurance agents like you. Its social media management software completely automates your posts for the year and ensures they’re delivered at peak times for maximum impact.
Social Jazz also has a strategy it’s willing to share with you now. The ABCDs of 4-Letter Social guide every post the company makes for its clients. The same approach can help you even if you decide to go it alone.
The ABCDs in Depth
The strategy is based on helping social media users do what they’re already inclined to do while online. You want your posts to:
- A–Answer whatever questions they might have.
- B–Make it easy for them to Buy insurance.
- C–Connect with them so they remember your brand and logo.
- D–Help them Discover new and interesting things.
That’s the approach. Let’s consider an example. What if a man saved up his money for years, so he could finally afford a classic 1957 Chevy like the one his dad drove back in the day?
This guy has a question: Is my fantastic set of wheels covered by regular car insurance?
If you provide the answer he’s seeking, then he’s likely to click a link in your post that takes him to your website where he can get in touch with you and buy insurance to cover his sweet ride.
But not many people are one-and-done social media users. You want to provide content about your agency, your dog, and, if you have one, your classic car. This helps him and other potential customers connect with you.
You also want to use social media to educate and engage the classic car owner by giving him interesting facts to discover.
For instance, what if he and his family just moved to Tornado Alley? You’ll be doing him a favor by letting him know when tornado season begins and what he can do to protect himself and his family.
We’re not quite done with The ABCDs of 4-Letter Social because of the lowercase “s.” It stands for story. To maximize the impact of the A, B, C, and D, it helps to present your posts in story form.
You can tell the story of Joe, who got special coverage for his 1969 Ford Mustang. Ford and Chevy people don’t always mix, but they all want to protect their metal babies from harm. The message will resonate with the right people.
By the way, it doesn’t have to be a man and his classic car. It could be Joanne and her classic car. It could be Betty and the jewelry she inherited from Aunt Beatrice, or Burt and the jewelry he inherited from Uncle Bud.
The point of The ABCDs of 4-Letter Social is to connect with people where they are, answer their questions, educate them, and help them protect whatever’s most important to them.
Social Media Management Software
The ABCDs of 4-Letter Social is a straightforward guide to crafting social media messages. Aim to put out three posts a week, and you’re in business. Anyone with time, persistence, and attention to detail can work the plan.
Or you could find a company with proprietary social media management software designed to work for insurance agencies.
The founders of Social Jazz never wanted to be all things to all people. In the digital age, it’s about finding and serving your unique customers.
Toward that end, we connected with insurance industry professionals. When we have an idea for a new post, we run it by them. We want to know that the messages we post for our clients cover what matters to them and their clients.
If you decide you don’t want to work with Social Jazz, that’s disappointing because we’re super cool people that you’d enjoy getting to know better.
But if you decide to go your own way, we applaud your bootstrap approach, and we want to help. We have a collection of resources for insurance agents on our website. We also have a free ebook to help you develop your social media strategy. In addition, another ebook on The ABCDs of 4-Letter Social is in the pipeline.
At Social Jazz, we believe in the work you do, and we believe social media is a necessary part of growing your business in these fast-paced times.
So before trying the ABCDs on your own, consider signing up for a free trial. It takes about three minutes to get the ball rolling, and then your social media will be fully automated.
And it will be your social media. Our social media management software will see to that. We’ll incorporate your logo and colors into almost every post.
We’ll even take things a step further. If one of the posts from our catalog features a woman wearing a green blouse, but your color is red, we can change the color of the blouse.
That’s a stylistic change, but the foundation of what we do for our clients is based on the vital information we get from our subject area experts. Using what they tell us, we will help you:
B—Offer opportunities to Buy.
C—Connect with all manner of people.
D—Provide new things to Discover.
Whether you go with us or go it alone, you’ll find that the ABCDs of 4-Letter Social can serve as a framework for getting your message in front of people who need to hear it.
To learn more about our approach to social media marketing, visit socialjazz.com. We really are super cool people.