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Paul Baccaro

September 16, 2022

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The 5 Golden Rules of Social Media Marketing

The average American is spending over 2½ hours on social media each day. They’re not just using it for personal interactions and entertainment but also as a way to evaluate and engage with businesses. Yes, that means your business, whether you’re a one-person operation or a mega-billion dollar corporation.

Social media can be an effective way to communicate information about your brand and stimulate brand-engagement, loyalty and trust. One of the key words there is TRUST.

Trust is a psychological and emotional state which is fitting because Brian Solis, blogger, author and keynote speaker correctly points out, “Social media is about sociology and psychology more than technology.”

So how do you use your social media to tap into that state and build trust.