Should Your Small Business be Using a Social Media Scheduler?

Paul Baccaro

October 14, 2022

Social Media Scheduler

Consistency is the hallmark of successful social media marketing campaigns. A good social media scheduler can make sure your posts reach as many eyeballs as possible.

Social media is big business, and it’s only getting bigger. According to a report from Kepios:

  • There are 4.7 billion social media users in the world.
  • An estimated 227 million have opened accounts in the past year.
  • Around the world, 9 out of 10 internet users use social media each month.

If you’re looking for customers, there’s a good chance you can find them on Facebook, Instagram, Twitter, TikTok, and other platforms.

But knowing where they are is one thing; reaching them is another.

If your business isn’t active on social media, you are invisible to all those potential customers. If you’re doing social media the wrong way, you’re also invisible.  

Though social media is a relatively new marketing tool for your business, pioneers have used trial and error to discover bedrock strategies you can use to boost your business.

A social media schedule is about planning your posts so they reach your audience in a predictable and timely manner. To reach the most people and generate actionable leads, posts should be made two to three times a week every week.

That’s a lot of time and effort, which created an opportunity for social media marketers.

A social media scheduling tool makes sure your audience receives targeted, professional posts that spread the word about your company. At the same time, you can focus on other aspects of your business.   

A good scheduler can:  

  • upload customized content
  • post to a variety of social media platforms at once
  • Schedule your posts
  • free up your time so social media posts aren’t taking up large portions of your workday
Social Media Scheduler

Strategic Approach

It’s not exactly rocket science, but there is an art to getting your message out. In order for social media content to be effective, it needs to be strategic.

Each post must be accurate and relevant to your business. It helps to do business with a team that understands your industry, so posts include reliable information that properly showcases your expertise.

In addition, consistency is king. A gap in posts for a week or a drought for a month can kill whatever momentum you’re trying to build. A company that automatically generates and schedules posts will keep the digital messages flowing and leads generating.

The Look

Design provides another challenge for a small agency. If you or someone on your team has a background in art or graphic design, this may not be a problem.

However, it can be difficult for a busy insurance agent to repeatedly sit down at a computer with the right software and turn words and photographs into customized, professional posts that reflect your business in a positive light. 

A high-quality social media scheduler should have professional designers on staff, so the content that’s posted on your behalf always looks professional, reflects your values, and incorporates your colors and logo.

Social Media Scheduler Benefits for Business

If you’re serious about reaching new customers, hiring a professional social media team can help. 

  • It saves time: Coming up with ideas can be difficult. A company that specializes in social media messaging can take over the task and automate your posts. 
  • It creates a content strategy: Trust the scheduler to post on the best days and the best times to get your message across. You can focus on growing your business instead of worrying about posting on social media. 
  • It implements the strategy: Planning a strategy is one thing, and implementing it is another. A scheduler activates and follows through on the chosen strategy.  
  • It is consistent: This can’t be stressed enough. A good scheduler posts your content again and again and again. (We could say, “again,” again, but you get the point.) 

Depth of Knowledge

Just as your business is specialized so are some professional schedulers. For instance, Social Jazz focuses on four verticals:

  • insurance
  • optometry
  • HVAC
  • real estate

By singling out those industries, the company can develop a true depth of knowledge rather than a surface-level understanding of the businesses and the people they serve. 

Social Jazz works with industry experts who suggest topics for posts that answer questions potential customers are likely to have. If the questions are complicated, then posts offer a pathway to find the answers.

Specialization also saves time. It takes only three minutes to create your content strategy for an entire year. That’s because the team at Social Jazz has already invested hour upon hour learning what your customers want, need, and respond to.

Social Media Scheduler

Measures of Time

Customized designs that feature your colors and logo would take hours for a design team to develop. With Social Jazz, everything is created within three minutes.

Keep those three minutes in mind because Vertical Response conducted a survey of 500 small businesses and asked, “How much time and money do you spend on social?”

More than 40 percent said they spent about six hours a week on social media. (If they’re doing it right, good for them. If not, they’re invisible.)

Let’s get back to Social Jazz and that three-minute investment. Within that time, the company creates a content strategy for the entire year. That includes:

  • automatically created content approved by subject-matter experts
  • hashtags that are data-driven and have proven impact

If you don’t know about hashtags, they’re supremely important. If someone follows you on Facebook, your posts will pop up in their feeds.

If they don’t follow you, they can still discover what you have to offer if you use the right hashtags. Using the wrong hashtags is like throwing your fishing hook into the water without any bait.

To carry the metaphor a step further, Social Jazz will throw dozens and dozens of properly prepared hooks into fish-filled waters on your behalf.

And it’ll happen on autopilot. Your content is posted automatically, so there are no short gaps in posting and, certainly, no prolonged droughts.

Easy to Update

Social Jazz will make sure you stay relevant, and we’ll also keep finding new ways to engage social media users on your behalf.

As long as it falls within the topics and themes you select when you sign up, our content engine will automatically add content to your calendar when subject matter experts create new content for your industry.

While you’re focused on meeting with clients and taking care of their needs, your social media scheduler is helping you find the next set of paying customers. 

You always have the option to go into the system and change things when you want to add or amend posts, but it’s not necessary. You can plan your social media strategy in those three minutes and let us take things from there.

Consistent and Reliable

If you trust Social Jazz with your social media marketing, your message will go out consistently and reliably.

After making a few decisions at signup, you won’t have to worry about content gaps or droughts draining your momentum.

You choose the content you want to share, and we make sure it reaches out to convert curious scrollers into potential customers. 

If you’re ready to see what a social media scheduler can do for you, visit Social Jazz and put your business into overdrive. Rock on!