Life Insurance Marketing Ideas: Top 10 Life Events That Matter to Customers When it Comes to Insurance

Paul Baccaro

November 18, 2022

life insurance marketing ideas

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” 

Life is full of big moments. While life insurance may have been the furthest thing from Ferris Bueller’s mind as he ditched class for a day of mischief, major life events are the perfect opportunity to engage with potential insurance clients on social media

As life changes, insurance needs to change. Check out these 10 important life events to use as life insurance marketing ideas

  1. Starting a New Career

You’ve got the job! Congratulations. With a new job comes the option for updated insurance options. As part of the benefits package, many employers offer the option for life insurance. This insurance is typically limited to one to two times your annual salary, which may not be enough to support your family. 

The general guideline is that your life insurance should cover ten times your income. This amount increases if you have children or a stay-at-home parent to consider. A supplemental life insurance policy can help to boost employer coverage. Additionally, the plan will stay with you if you switch jobs in the future. 

  1. Marriage

Let the wedding bells ring. Starting a life together is the perfect time to explore joint life insurance options. In considering your future as a couple, you will need to look at current and future financial obligations. 

Should one person pass away, the other will need a strong life insurance policy to cover their partner’s expenses. With that peace of mind, your family can sleep securely knowing a plan is in place. 

  1. Homeownership

You’ve signed the dotted line, and are officially the owner of a new home. Now is a great time to consider your options in bundling insurance. By combining your home and life insurance under the same provider, you may have the opportunity to save money. Additionally, you want to be certain the mortgage of your home is covered by insurance for the peace of mind of your loved ones.

  1. Becoming a Parent

Congratulations on your new bundle of joy. Your child will bring you a lifetime of happiness. But let’s face it—kids are expensive. According to an estimate from the Brookings Institution, it now costs over $310,000 to raise a child to the age of 17. As a parent, you will need a strong insurance plan to support your child as they grow. 

life insurance marketing ideas
  1. Getting a Pet

Pets are an important part of your family. Many insurance companies offer pet insurance to cover veterinary visits and expensive medications. Some insurance companies give you the option to bundle this with your life insurance policy. While Spot may not be your beneficiary, it is vital to make sure he is taken care of. 

  1. Starting a Business

When you become self-employed, you are in charge of your benefits package. Make sure to purchase life insurance to protect those that depend on you. As your company builds, consider the benefits you make available to your business partners and employees. Proceeds from your life insurance policy could be used to supplement business expenses, including debt and taxes. 

  1. Unexpected Life Changes

Sometimes life throws you a curveball. In cases of ending a marriage or partnership, you will need to consider if your life insurance policy still meets your future needs. You may need to change your beneficiary or level of coverage to meet the needs of your new situation. 

  1. Moving Out of State

Changing states forces you to get new insurance policies for your home and car. The good news is that unlike many other types of insurance policies, life insurance is meant to stick with you throughout your life. Moving to a new state will not void your existing policy if your provider is licensed to operate in the new state. You can breathe easy knowing your current policy will remain effective.

  1. Off to College

It is finally time for your young adult to start college. This major life transition presents an entirely new set of financial concerns for students and parents alike. Are you paying for your child’s education? Do they need help to pay for living expenses? Use this opportunity to reevaluate your life insurance coverage.

  1.  Turning 50

As you get closer to retirement, it becomes important to reconsider your life insurance policy. If you haven’t already, it may be time to consider switching from a term life insurance policy to a whole life insurance policy. With whole life insurance, you have the opportunity for guaranteed cash value and potential dividends. It can also be used to supplement your retirement stream.

life insurance marketing ideas

Life Made Easy

Social media for insurance agents can be tough work. But Social Jazz makes it easy to manage your social media. We do the leg work so that you can focus on the principal thing—supporting your customers through important life milestones. 

Social Jazz is an automated media management tool that provides customized, engaging content. You can use our social media scheduler to create content and make sure it will hit when it needs to hit. Showcase your life insurance marketing ideas in posts that allow for constant awareness of your brand and the options at your clients’ disposal.

Remember, some of the best ideas you can have are tied to your customers’ major life events. Posts concerning the major events most of us share are “evergreen,” so a single social media post can be seen repeatedly by many people today, next week, and six months from now.

Premium Content

Social media consultants can be pricey. We make it easy (and affordable) to plan your social media content months in advance. 

Your job is simple: choose the topics and events that matter to you and your clients. Search our catalog to find ideas based on common holidays, major occasions, popular events, and trending topics. We will do the rest, designing content that reflects your identity and brand. We use captivating images, engaging language, and trendy hashtags to get you noticed. 

Through our premium plan, you have access to our life insurance marketing ideas. You can customize your posts to include tailored insurance content. Our entire catalog was created with variety in mind so that you can decide which ideas best suit your agency. 

Examples of our life insurance content include: 

  • Income Protection
  • Property & Casualty
  • Retirement Planning
  • Coverage Types
  • Annuities


Show your true self to the world with our customized branding tools. Your company will shine through customizable logos and color schemes. Tell your story, and let your unique personality shine. 

Using a blend of photos, illustrations, and text, we will style your posts to present your brand in a way that creates recognition and memorability. Stand out from the crowd and reach audiences with your presence. 


We make it simple to plan ahead. It can be tough to keep up with social media. Life gets busy. Using our platform, you can keep your media feeds alive and active with awesome posts. 

With a click of a button, you can create a social media plan that will schedule posts months ahead. Social Jazz will design posts specific to all major social platforms such as Facebook, Instagram, LinkedIn, and Twitter. 

Get Noticed Using Our Life Insurance Marketing Ideas

Want to level up your life insurance social media game? Let us help you with life insurance marketing ideas to make your social media presence shine.

Sign up today for a 14-day Free Trial and get special introductory pricing on all plans.