The Power of Commenting on LinkedIn

Our special guest is Brandon Lee. Both Brandon and host Stacie King are located in Georgia. Brandon is a Father of Five, a Jeep owner who loves hiking & dad jokes. He’s also a fractional transformation leader who has worked with many organizations and clients.

Brandon focuses on training sales professionals, specifically social prospecting and social listening, which helps create more customer conversations faster. In this episode, these two discuss how strategic commenting is the most underutilized and effective sales and prospecting activity. Brandon shares its importance and how it can create more engagement and relationships with clients and prospects.

Over the last four or five years, Brandon has studied engagement and social selling techniques. His research proves that when we are active on social media through commenting, our profile, influence, and ability to create first conversations with ideal customers increase upwards of 200%.

In this digital and social era, commenting is the modern form of listening. You must let your network know you are listening and paying attention to what they share. Watch this episode, and learn how!