About Us

We want our customers to be
proud of their social media.

So helping them keep their social media active and awesome is what we do.

Our Story

How did we get into the crazy business of social media management? Well….

Once upon a time there was a small business owner (AKA Paul). Every day, he did the countless tasks needed to run his business. One day he realized his company hadn’t posted to their social media in over 2 months and he felt troubled (and a little embarrassed). So he searched for tools to help them manage their social media and keep it active. Sadly, none of the tools truly took much work off their shoulders. Then, like a bolt of lightning, the idea for Social Jazz struck him. So he joined forces with his long-time colleague and developer whiz (AKA Matt) and started Social Jazz, Inc. The rest, as they say, is history.

But in case you want to learn more about us, we invite you to read on.

Our Passion & Obsession

Branding is our passion

Brands are so much more than logos and colors. They’re also each company’s unique story and personality. Our greatest joy is helping companies present their brand to the world. Nowadays what better way to do that than on social media. When done right, a company’s social media can make existing and potential customers know, love, and trust them.

Purple pixelated squares on a black background

Simplicity is our obsession

We live by the motto, “why make a customer do something if we can do it for them?” So we spend hours designing and coding to save our customers even a few seconds. We try to make even complex tasks like filling out a social media calendar nearly effortless. And it is this drive for simplicity that helps us develop great products.

A hand holding a smartphone with floating heart and thumbs-up icons, symbolizing social media interaction.

Our Inspiration

We just enjoy creating products people love and find useful. We truly believe that if we build a good product that helps small businesses succeed, we will too. So we “geek out” over things like usability, user experience, and system performance.

Our Team

We’re home to some talented and amazing people. Like…

Paul Baccaro

CEO & Founder

Paul spent the past 20 years successfully taking multiple SaaS products from whiteboard to market and running operations. Prior to forming Social Jazz he was VP and General Manager of Coolfront by FieldEdge, a software company that served the mechanical trade industries.

Matt Smith

CTO & Founder

Matt has been writing software for 20+ years, and he has built several successful SaaS apps. He has worked as a Software Architect and User Experience Designer for companies of all sizes, and Matt has a bachelor’s in Computer Science and Mathematics

Portrait of a man in a suit with a neutral expression and a blurred background.

Steve Wehner

Creative Consultant

Steve has over 25 years of design experience, and has been the Creative Director for numerous organizations. He is currently serving as Program Director and Associate Professor of Visual Communication Design at Nazareth College in Rochester, NY. As an elected member of the International Academy of Visual Arts, Steve judges several annual global marketing and design award competitions.

A smiling older man wearing glasses, a suit, and a white shirt against a plain background.

Jim D'Amico

Advisory Board Member

Jim spent his career serving consumer needs in the energy industry and as a software provider to the mechanical contracting industry. Jim’s SaaS business, Coolfront Technologies, was sold to Xplor in 2019. Jim has a BBA from St. John Fisher College in Rochester, New York.

Elderly man smiling at camera, wearing blue shirt, light background

Jim Whalen

Advisory Board Member

Jim has spent his career in the financial sector, primarily in real estate lending and as an investment advisor. He has fostered several startups across a wide array of industries by providing expertise in finance and operations management. Jim has a BA from Otterbein University in Westerville, Ohio.